Hire like you had a room full of advisors. Now you do.
One of them helped write this page. He’d very much like you to know that. — RS
“Mission-driven” is a tell you don’t know your wedge. — Sutherland
Three bullets in and I’d close this tab. — Martin
You haven’t said the money. The money is the role. — Horowitz
Your hero says “fast-paced.” Passive candidates filter that out. — Sullivan
If you wouldn’t say it out loud at lunch, don’t write it. — McCord
You’re describing the job. Position the offer. — Dunford
What you’re actually choosing between.
ChatGPT, your last JD, ninety minutes you don’t have, and a hunch.
A studio that interviews you, writes the role in your voice, and puts six experienced reviewers between your draft and the people you’re trying to reach.
The first one is free. So is the second.
Senior Product Manager
We’re a fast-paced, mission-driven, results-oriented team looking for a dynamic, passionate self-starter and thought leader to join our growing family. The ideal candidate is a rockstar who thrives in ambiguity, wears many hats, and isn’t afraid to roll up their sleeves.
Responsibilities
- Own the product roadmap
- Drive cross-functional alignment
- Liaise with key stakeholders
- Leverage data to drive insights
- Champion the voice of the customer
- Define and track KPIs
- Manage the backlog
- Run agile ceremonies
- Synthesise market research
- Partner with engineering and design
- Communicate the vision
- Foster a culture of innovation
- Identify growth opportunities
- Optimise the funnel
- Support go-to-market
- Mentor junior team members
- Wear many hats as needed
- Other duties as assigned
Senior Product Manager, Checkout
General Purpose
You own the checkout funnel end-to-end — the 40% of revenue that lives or dies in the last three screens. Today it converts at 61%. The job is to find the next ten points and ship them.
What you’ll have done
Why this over your current seat
You’ve carried a revenue number before and can name the metric you moved. You’d rather ship a small thing that works than present a big thing that doesn’t.
Interview plan · Senior Product Manager
What the loop must prove
| Competency | Tested at |
|---|---|
| Owns a revenue funnel end-to-end | Work sample |
| Prioritises under real ambiguity | Case + panel |
| Moves people without authority | Backchannel |
| Writes the thinking down | Take-home memo |
Live work-sample on a real checkout-conversion problem from our own data. Knockout stage — a strong no here ends the loop.
Scorecard · A 4 names the metric they’d move first and the experiment they’d run to move it. A 2 lists features with no thesis.
Three partners they’d have no authority over. We watch whether the room leans in or politely waits for them to finish.
Scorecard · A 4 changes one panellist’s mind on a real trade-off. A 2 wins the argument and loses the room.
This is what your Monday morning looks like.
They’ve already read your draft.
Six of the most quoted voices in hiring, strategy and persuasion. Below is the kind of note each one leaves — one sharp, specific call you can take or wave off.
The best person you could hire isn’t reading your job description. They’re being shown it by a friend over coffee. Write for the friend.
What it costs you not to use this.
A wrong hire you spend a year unwinding. The great candidate who read your first line and never opened the email. The Monday you spend rewriting last quarter’s description because no one remembered what the role was actually for. That’s the bill. It’s already running.
You pay the model directly. Your data, your bill, your kill switch. We don’t get between you and Anthropic.